It has never been more important for a business to have a professional online presence. While it’s true there are a litany of tools available that can help you build your own website, hiring a skilled web designer can make a huge difference in the quality, functionality, and overall success of the product.
In this blog, Woland Web will address the top nine reasons why investing in a professional web designer is the smart choice.
#1: Customization for Your Brand
A web designer will guarantee that your website reflects the DNA of your brand. As opposed to using generic templates, a professional designer will customize your site and ensure your brand’s style guide and voice are incorporated. In turn, users will be offered a memorable experience, and you will differentiate your company from the competition.
#2: Enhanced User Experience (UX)
UX can make or break your site. A web designer is proficient in creating intuitive navigation, fast-loading pages, and a responsive layout that adapts to whatever device your website is accessed on, be it desktop, mobile, etc. These factors contribute to a smoother browsing experience and encourage visitors to hang around longer.
#3: SEO-Friendly Design
From the very beginning, a web designer will incorporate search engine optimization (SEO) best practices into the site’s structure. From clean coding to strategically placed keywords and optimized images, your designer’s expertise will help your site rank higher in search engine results. In turn, better visibility equals more online traffic—which can lead to more customers.
#4: Time and Efficiency Cost
Trying to design a website on your own might feel like a cost-savings, but it oftentimes results in you spending a lot of time and energy troubleshooting or fixing issues, which takes you away from your business. A web designer will save time by getting it right the first time. And their expertise will deliver a polished product that reduces the need for costly redesigns in the future.
#5 Advanced Functionality
Experienced web designers also have technical savvy that enables them to implement complex features into your site, like e-commerce capabilities, reservation booking systems, videos, chatbots, and more. These features can encourage visitor engagement and offer more value to a user looking to connect with your brand.
#6: Reliable Support and Maintenance
Websites ultimately require ongoing maintenance and updates to remain secure and functional. Web designers oftentimes will offer monthly maintenance packages to handle updates, make changes, troubleshoot errors, and guarantee ongoing operations. This enables your business to avoid website outages and prevent downtime that can cause headaches—and cost you money and customers.
#7: Staying Ahead of Trends
Web design is a field that is in a constant state of flux—and the trends are always changing. From minimalist aesthetics to dark mode, trying to keep up with what is hot can feel overwhelming. However, not doing so can leave your business looking dated. Web designers stay informed about these trends, which helps your website look modern and perform accordingly against standards.
#8: Building Credibility and Trust
A professionally designed site lends to your credibility as a business and establishes trust with your visitors. A user is more likely to connect with a brand that looks sleek and polished, and this builds affinity, brings more customers into the fold, and grows your revenues.
#9: Focus on Your Core Business
Deciding to outsource web design allows you to do what you do best—run your business and serve your customers. Instead of getting bogged down and stressed over your site’s design and functionality, you can leave the technical stuff to a pro, freeing up your time to focus on your company.
Ready to Design Your Website? Woland Web Can Help
Making the decision to hire a web designer is the first step to realizing a professional online presence.
As you think about how you ultimately envision your website, it’s important to consult with an experienced web design agency. That’s where we can assist.
Woland Web has deep experience helping businesses through the web design and development process. We’d love to learn about your needs and goals, and partner with you. Contact our team whenever you’re ready to start designing a website that benefits your business and represents your brand.
