Business websites are a dime a dozen. If you want yours to be truly memorable, to linger in the minds of your visitors and your customers, you have to be strategic in your content and design choices. The question is, what’s the best way to design a business website that leaves a lasting and favorable impression?
Using Your Website to Make a Meaningful Impression
Invest in a compelling visual design. The aesthetics of your website are hardly incidental. On the contrary, an appealing visual design confirms your sense of professionalism and your attention to detail. Factors such as consistent branding, intuitive layouts, and cohesive color schemes can all underscore your professionalism and credibility.
Ensure user-friendly navigation. When visitors come to your website, they need to be able to find the information they desire, quickly and seamlessly. An intuitive layout confirms that you’re there to help, and that you can be trusted to provide your customers with a frictionless experience.
Provide high-quality content. One of the best ways to make a lasting impression is to demonstrate your thought leadership, and to confirm that you offer customers real subject-matter expertise. Authoritative and relevant content, from blogs to videos to infographics, can make a huge difference.
Create strong calls to action. Effective calls to action instruct your visitors on how they should proceed, making it intuitive for them to follow the desired consumer journey. Clear and compelling calls to action can be powerful for creating a long-lasting impression.
Share social proof. Another way to build goodwill and to ensure a memorable impression is to highlight reviews and testimonials. Authentic social proof fosters credibility and trust, showing potential customers that others have had positive experiences with your business.
Optimize your performance. Sometimes, people remember your website for the wrong reasons, especially if it’s slow or cumbersome to load. You can avoid this problem by verifying that your site loads quickly across all browser and device types.
Make it easy for customers to contact you. Something else that can build credibility and ensure a frictionless user experience is providing plenty of convenient options for your customers to contact you. Touch-to-dial phone numbers, contact forms, and chatbots are all options worth considering here.
Verify that your website responds well to all device types. Finally, make sure your website is intuitive, interactive, and aesthetically pleasing, no matter the device. A website that’s easy for mobile users is absolutely essential for fostering favorable, long-lasting impressions.
Time to Refresh Your Business Website?
Does your website linger in the minds of your customers? And does it shore up the values of your brand? If the answer is no, it may be time to refresh your website, ensuring it leaves long-lasting and favorable impressions. We’d love to tell you more about what that might look like. To discuss options for rejuvenating your business website, reach out to the team at Woland Web at your convenience.
