There are so many types of home improvement businesses and so many for consumers to choose from. What makes your home improvement company different from the rest? Do you offer something a little different than your competitors? Is your website featuring those differentials? Is your website easy to use and professional looking? If you answered yes to the last two questions, congratulations – you are doing it right! If not, keep reading below on why a website is important for home improvement businesses.
- Word of mouth advertising is great, but nowadays 9 out of 10 people will “google” your business before they call you, even if Aunt Sally recommends you to her family members and neighbors. Make sure your website is professional, lists your services and has a clear call to action.
- It always feels great to receive a good review – showcase them on your website. It’s not considered bragging to list testimonials on your company website. In fact, future clients will often choose a company to do business with based on reviews for your company. Ask every client after every transaction to review your business and be sure to thank them after they leave it.
- Images are another great tool to showcase your work. Before & After pictures are one of the top keywords searched on Houzz and they even have a whole forum dedicated to them. Use professional photos when you can and showcase the best work on your website.
- Over 50% of web users access the web on mobile devices. Is your website mobile friendly? This is becoming the number 1 priority for businesses. Does your website display properly without pinching the screen? Is your contact information clickable? Is your contact form easy to use? These are all important for lead generation.
It has never been more important for a home improvement business to have a responsive website than it is now. Woland Web has worked with many home improvement businesses as you can see in our portfolio here.
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