Lead Tracking That Drives Growth
To grow your business online, you need more than design—you need data you can act on.
At Woland Web, we specialize in building websites that don’t just attract attention but convert visitors into actionable leads.
Our Lead Tracking services ensure you know exactly what’s working, where your leads are coming from, and how to make smarter marketing decisions based on real data.
From contact form completions to scheduled consultations, online purchases, and newsletter signups, we help you capture and track the touchpoints that matter most to your business success.
Why Lead Tracking Matters
Understanding your website’s performance is about more than vanity metrics. It’s about conversions—the actions people take that directly impact your bottom line.
Lead tracking gives you clear visibility into how users engage with your website. It answers questions like:
- Which page drives the most conversions?
- Are people filling out my contact form?
- Which marketing campaigns are bringing in the highest-quality leads?
- How do mobile users behave differently than desktop visitors?
Armed with this knowledge, you can fine-tune your marketing strategies, invest in what works, and avoid what doesn’t. Whether you’re a service-based business looking to schedule more calls or an e-commerce brand aiming to grow your customer base, lead tracking is essential for optimizing ROI.
What’s Included in Our Lead Tracking Services
Our approach to lead tracking is practical, strategic, and always aligned with your business goals. We help you go beyond basic traffic reporting and dig into what really matters—conversions.
01
Custom Conversion Tracking Setup
We work with you to define your website’s key actions—whether that’s form submissions, quote requests, event registrations, or purchases. Then we configure tracking solutions that give you clear, accurate reporting for those goals.
02
Google Analytics & Google Tag Manager
We implement and configure Google Analytics (GA4) and Google Tag Manager to track user interactions and events across your site. From button clicks to video plays to abandoned forms, we’ll help you monitor user behavior in a way that’s meaningful and actionable.
03
Contact Form Integration & Tracking
We set up and track lead-generating forms across your website. This includes measuring how many people start and complete the form, where they’re coming from, and how those leads are being captured in your CRM or email platform.
04
UTM Parameters for Campaign Attribution
If you’re running paid ads, email campaigns, or social media promotions, we’ll help you use UTM tags to clearly attribute traffic and conversions to specific campaigns. This eliminates the guesswork and helps you focus your marketing budget where it will be most effective.
05
Phone Call & Email Click Tracking
Many leads come through phone calls and email links, especially for local or service-based businesses. We help track those clicks so you can see how often users are reaching out and from which page or campaign.
06
CRM Integration (When Applicable)
If you’re using a CRM like HubSpot, Salesforce, or Zoho, we’ll make sure your website leads are flowing into your system seamlessly, with the right tags or segmentation for follow-up.
More Than Metrics—It’s About Momentum
Our goal isn’t just to hand you charts and graphs. It’s to help you understand how your website is performing and give you the tools to make decisions that move your business forward.
We’ll show you how to access and interpret your reports, understand which pages and campaigns are converting, and use those insights to refine your content, design, or marketing funnel.
When paired with a smart SEO or digital marketing strategy, lead tracking becomes one of the most powerful tools in your business’s growth engine.
Seamless Support from Start to Scale
Lead tracking is often overlooked in web design projects—but not at Woland Web. We build tracking into your site’s foundation so you can hit the ground running from launch.
And we don’t stop there. As your business grows, we’re here to help you:
- Add new conversion events
- Monitor campaign performance
- Troubleshoot tracking issues
- Update forms and call-to-action strategies
- Integrate with your evolving marketing tools
Our support is ongoing, responsive, and designed to scale with your business.
Let’s Turn Clicks into Customers
Your website is already working to bring in traffic—now it’s time to make that traffic work for you. With Woland Web’s Lead Tracking services, you’ll get clear visibility into what’s driving results and how to generate more of them.
Whether you’re a small business owner or a marketing leader at a growing company in Charlotte, NC and beyond, we’ll help you build a lead tracking strategy that supports your goals, fuels your pipeline, and helps you convert curiosity into connection.