Hi, we are Woland Web. Nice to meet you.

Woland Web is a Charlotte- and Asheville-based business providing affordable yet highly professional web development services to business owners and organizations in the Carolinas and beyond.

We work closely with each of our clients to develop a plan specific to their business needs – and their budget. As a small business ourselves, we understand your need for professional services without the high price tag. Start to finish, we are here to help you build a successful online business.

Read more about our owner in Woman With Know How magazine.

Our Team

Hover over our photos to read about our work experience and expertise.

Lena Lumelsky

Lena Lumelsky is the founder and CEO of Woland Web. She has 17 years experience in information technology, including in IT management positions at Goldman Sachs, Deutsche Bank and Merrill Lynch. Lena graduated from the University of Michigan with a Masters in Computer Science. She and her husband, Greg, have three daughters and live in Charlotte, NC.

Celeste Horton

Celeste is Woland Web’s Business Director. She is also our social media, email marketing and content writing expert. Celeste has been working in the websites industry for the past 9 years. When she is not busy keeping up with the latest trends in digital marketing, she is keeping up with her 2 children, spending time outdoors or traveling to new places.

Julia Novikova

Julia Novikova is the Woland Web Creative Director, based in Asheville, North Carolina. Since 2010, Julia has been coming up with ideas and resolving issues, big or small, in the fields of strategy, marketing, design, and technology. Julia believes in building collaborative relationships with her clients to ensure personalized, outside-the-box solutions. When unplugged, Julia loves to travel, cook, sew, people watch, and celebrate life in the beautiful Blue Ridge Mountains.

Joel Storckman

Joel Storckman is Technical Director for Woland Web. Joel received his B.S. and M.S. in Engineering from University of Illinois at Urbana-Champaign. Prior to joining us, Joel developed airplane subsystems for Boeing Corporation, and then became a founder and development manager at AuSIM, Inc. In addition to being a technical wiz, Joel is an accomplished cellist. He’s been performing with local orchestras for decades.

Onawa Rock

Onawa Rock is a graphic designer and website developer. She has a B.A. in Art from the University of New Mexico and an A.A. in Digital Media Design from Frederick Community College. Onawa has worked as a graphic designer since 2012 and enjoys both the creative and technical challenges and variety of projects. She lives in Western Maryland with her husband, daughter, two dogs and cat. She enjoys history, cross stitch and camping.

Joy Holden

Joy Holden is a graphic designer and website developer. She received a degree in Computer Tech from Spartanburg Community College in 2006, and was recognized in the Web Development department with the “Outstanding Student Award.” Since graduating she has worked on several marketing teams – growing her skills in both web design and graphic design. When not on the clock, Joy is a busy wife and mother of three who loves interior design, finding new recipes on Pinterest, and keeping up with the latest sci-fi movies and tv shows.