Meet Our Team!

Woland Web is a Charlotte, NC-based business, founded in 2005, dedicated to delivering exceptional, tailor-made websites that are visually appealing, engaging, fast, secure and search-engine friendly. We offer both high-end web design and top-notch development, as well as secure web hosting and quick-turnaround maintenance services.
We know that many businesses are stagnated by template-based or outdated websites that do not reflect the professionalism of their organization. We work with companies to make their websites an extension of their business, a reflection of their organization, and an asset to their firm – so that they can fully reach their potential.
We are as responsive as our websites – we stay in touch with you every step of the way. By choosing Woland Web, you’re not just choosing website vendor, but a partner.

Lena Lumelsky
Founder and CEO
Before becoming an entrepreneur, Lena had a successful career in Investment Banking IT – Including Goldman Sachs, DeutscheBank, and Merrill Lynch. Lena holds B.S. and M.S. degrees in Computer Science from the University of Michigan. She lives with her husband and three daughters in Charlotte, NC. Find out more about Lena by watching this video, or this video, or reading this article in Women with Know How magazine.

Julia Novikova
Creative Director
Since 2010, Julia has been coming up with ideas and resolving issues, big or small, in the fields of strategy, marketing, design, and technology. Julia believes in building collaborative relationships with her clients to ensure personalized, outside-the-box solutions. When unplugged, Julia loves to travel, cook, sew, people watch, and celebrate life in the beautiful Blue Ridge Mountains, where she lives.

Stella Yukhaev
Director of Project Management
Stella is passionate about making meaningful contributions through idea optimization and efficiency. Prior to joining Woland Web, she worked for such companies as TIAA-CREF, AIG, Bank of America. Stella earned her B.S. in Economics and Management/Industrial Relations from New York University and M.I.A. in International Business from Columbia University. She lives with her husband and two children in New Jersey. She enjoys baking bread, hiking, visiting farms in Upstate New York and spending time with her friends and family.

Joel Storckman
Technical Director
Joel received his B.S. and M.S. in Engineering from University of Illinois at Urbana-Champaign. Prior to joining us, Joel developed airplane subsystems software for the Boeing Company, and then he became a founder and operations manager at AuSIM, Inc. In addition to being a technical wiz, Joel is an accomplished cellist. He’s been performing with local orchestras for decades.

Joy Holden
Designer & Developer
As a 2nd year Psych. major, Joy took a leap of faith and followed her love of code & design. Since getting her Computer Tech degree in 2005, she has worked on several web and marketing teams. Joy enjoys getting into the mind of each client, tailoring the look and feel of visual elements to suit their unique brand. Offline, she is a busy mom of 4 who lives for a quiet moment with a good book or tv show and a glass of wine.

Onawa Rock
Designer & Developer
Onawa has an A.A. in Digital Media Design from Frederick Community College and a B.A. in Art from the University of New Mexico. Prior to working as a designer and developer, Onawa worked for many years as an equine photographer with her photos appearing in numerous books and magazines. Onawa lives in Western Maryland with her husband, daughter, and their two cats.

Tanya Macarenco
Designer & Developer
Tanya is the graduate of the State University of Moldova. At the beginning of her career as the Accounting application support engineer, she enjoyed partnering with customers and assisting them to resolve their challenges. She is passionate about enterprise applications, WordPress, responsive design. She is a mom of 3, living in the wonderful coastal city Limassol. She likes to read, cycling, learn about Arts.

John Hamrick
Storybrand Consultant
John has been on a quest to help businesses improve their online presence since he first discovered Google. He earned his M.A. in Information Management Systems from Harvard in 2017 which applies technology to solve business problems. When he’s not working on digital devices, you’ll find him playing guitar, golfing, kayaking, photographing nature, or relaxing at home with his wife and their Yellow Lab.
Our Core Values

Intention
We put intention behind the work we do and our decisions are always made with thought. That means that our websites must be functional, future-ready, beautiful, and informative, all at the same time.

Details
Developing websites requires attention to detail. We are methodical and process driven in our web design process. A missed punctuation mark, a misspelling, or a forgotten step in our launch process simply cannot be tolerated.

Get It Done
As a small, agile, and rapidly growing company, we all wear multiple hats. We don’t have the luxury of titles and silos. If there is a task that needs done or a deadline that needs to met, we are responsible for working together to get it done.

Learn and Grow
We are in an industry that constantly requires new skills and abilities. If we encounter an unfamiliar issue, we do the research. If a new skill is required, we take the class or read the book.

Positivity
There will be many challenges in our business. It is very tempting and easy to be negative about those challenges; however, negativity deflates people and stalls organizations. Positivity has the power to move mountains. Our job is to lift, inspire, and support each other in a way that keeps us moving forward.

Balance
We understand that modern work requires a balance between client needs, family needs, and personal needs. As such, we offer a flexible and result-oriented work environment where employees are encouraged to spend time with their families and friends while achieving our company’s goals and objectives.
Mission & Vision
Mission
Woland Web is a Charlotte, NC-based business, founded in 2005, dedicated to delivering exceptional, tailor-made websites that are visually appealing, engaging, fast, secure and search-engine friendly. We offer both high-end web design and top-notch development, as well as secure web hosting and quick-turnaround maintenance services.
We know that many businesses are stagnated by template-based or outdated websites that do not reflect the professionalism of their organization. We work with companies to make their websites an extension of their business, a reflection of their organization, and an asset to their firm – so that they can fully reach their potential.
Vision
To become known as one of the best web design agencies in the USA.
To grow by focusing on a more integrated and complete visual marketing solution, including strategy, logo, website, print design, web hosting and maintenance, and digital marketing.
To market nationally and increase our appeal to the best customers regardless of location.
To continue to offer our employees the best working conditions possible, with focus, beauty, attention to detail, positivity, and balance being the cornerstones of our company.
From Our Clients
We’ve built strong relationships with best-in-class partners that have been developed over years of collaborative experience and delivering stellar results.

We had a wonderful experience working with Woland Web in developing our new website. As a design firm ourselves, we have very high standards and required a really close collaboration. Julia & Lena worked closely with our designers and strategists and walked us through the whole development process without ever making us feel like we were bogged down in technical issues.
Steve Starr, Founder and President, Starrdesign