Your website is often your brand’s first impression, and in today’s fast-moving digital world, it needs to work hard from the moment someone lands on your homepage. A high-performing business…
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The digital world should be accessible to everyone, yet many websites still present barriers for individuals with disabilities. From visually impaired users navigating with screen readers to those who rely…
Your website is often the first impression potential customers have of your business. If your site looks outdated, functions poorly, or lacks modern security features, it could be costing you…
It has never been more important for a business to have a professional online presence. While it’s true there are a litany of tools available that can help you build…
When you launch a new business website, you naturally feel a sense of pride about it. Hopefully your new website looks sleek and modern, is easy to navigate, and provides…
Your business website is never set in stone. There are always little tweaks or changes you could consider, some of which might make your site significantly more effective at generating…
They say that you only have one chance to make a first impression. That’s true of interpersonal relationships but it’s equally true when it comes to digital branding. More often…
Web design is always changing, not just according to aesthetic trends but also to evolving expectations for usability, navigation, and performance. As you consider redesigning your own website, it can…
A good business website accomplishes several things at once. It educates visitors about your company’s values, products, and services. It enhances your online visibility, providing the traction you need for…
It can be all too tempting to regard your business website as an online placeholder, a reference point for search engine users who just want to locate your phone number…
You’re probably familiar with the Americans with Disabilities Act. Signed into law in 1990, this landmark legislation is critically important for codifying the civil rights of people with disabilities. Essentially,…
Ultimately, business owners all want the same thing from their website: They want an online hub that not only generates traffic and creates leads, but also boosts their conversion rates….
As you consider your options for a new business website, one of the main choices you’ll need to make is whether to use an existing website template, or have a…
Web design trends are constantly changing, keeping pace with technological advancements as well as shifts in consumer preference. As you consider a redesign for your own business website, it’s wise…
When you envision people accessing your business website, do you typically imagine people sitting at a desktop computer? If so, you may have some false impressions about exactly how your…
The world of web design is constantly evolving—and new and better methods are always emerging as technology changes, improves, and becomes increasingly complex. User experience, after all, is important, not…
What’s the purpose of good website design? Ideally, your website should be your best sales rep, bringing your business new leads. To do this, it should be optimized for maximum…
Over the past couple of years, we’ve all been reminded time and time again of just how quickly things can change. The digital marketing industry is by no means exempt…
Prior to the beginning of the COVID-19 pandemic, it’s true that our society spent plenty of time online—in both our personal and professional lives. However, as the pandemic began, people…
Inclusivity and equity are hot topics these days—and for good reason. Our society demands that all people are treated fairly and have equal access to experience a high quality of…
