Your business website is never set in stone. There are always little tweaks or changes you could consider, some of which might make your site significantly more effective at generating…
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They say that you only have one chance to make a first impression. That’s true of interpersonal relationships but it’s equally true when it comes to digital branding. More often…
Web design is always changing, not just according to aesthetic trends but also to evolving expectations for usability, navigation, and performance. As you consider redesigning your own website, it can…
A good business website accomplishes several things at once. It educates visitors about your company’s values, products, and services. It enhances your online visibility, providing the traction you need for…
It can be all too tempting to regard your business website as an online placeholder, a reference point for search engine users who just want to locate your phone number…
You’re probably familiar with the Americans with Disabilities Act. Signed into law in 1990, this landmark legislation is critically important for codifying the civil rights of people with disabilities. Essentially,…
Ultimately, business owners all want the same thing from their website: They want an online hub that not only generates traffic and creates leads, but also boosts their conversion rates….
As you consider your options for a new business website, one of the main choices you’ll need to make is whether to use an existing website template, or have a…
Web design trends are constantly changing, keeping pace with technological advancements as well as shifts in consumer preference. As you consider a redesign for your own business website, it’s wise…
When you envision people accessing your business website, do you typically imagine people sitting at a desktop computer? If so, you may have some false impressions about exactly how your…
The world of web design is constantly evolving—and new and better methods are always emerging as technology changes, improves, and becomes increasingly complex. User experience, after all, is important, not…
What’s the purpose of good website design? Ideally, your website should be your best sales rep, bringing your business new leads. To do this, it should be optimized for maximum…
Over the past couple of years, we’ve all been reminded time and time again of just how quickly things can change. The digital marketing industry is by no means exempt…
Prior to the beginning of the COVID-19 pandemic, it’s true that our society spent plenty of time online—in both our personal and professional lives. However, as the pandemic began, people…
Inclusivity and equity are hot topics these days—and for good reason. Our society demands that all people are treated fairly and have equal access to experience a high quality of…
With the dawning of a new year, it is common for business owners to take a look at their operations— both from a traditional customer-facing approach as well as online—and…
As time passes, the digital landscape is one that remains in constant flux, consistently evolving and morphing to address changes in consumer behavior. And in a world that is still…
If there is one thing we can say with 100% certainty about entrepreneurs, it is that they are very BUSY people. They’ve got products to make, services to provide, staff...
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We were recently asked this question, “Does my local business need a website?” Our answer was a resounding “YES!” Why does my local business need a website? Imagine this scenario….
Family law, estate planning attorneys, trial lawyers, tax law, and the list could go on for different types of legal business services available. Does your legal business have a website…
