Client Spotlight: Affinity Energy
Affinity Energy, a Charlotte, NC-based control system integrator, plays a critical role in keeping mission-critical facilities online and operating at peak performance. With a national portfolio of over 800 power automation projects and a rich depth of expertise working with mission-critical facilities, distributed generation plants, and energy companies, Affinity Energy’s vision is to be the leader in energy information solutions.
To continue to compete on a national level, the company realized they needed to re-examine their marketing strategy and update their existing website to reflect their expanded expertise, particularly in the utility-scale solar area.
Allan Evora, president and founder of Affinity Energy, reached out to Yvonne Levine of YGL Enterprises, Inc. for a comprehensive marketing strategy. In turn, Yvonne promptly assembled a team of experts, including the Woland Web team, to handle the website redesign and Justin Berg, Rock the Rankings to develop a detailed SEO plan. Through this collaboration, we delivered a turnkey approach to bring Affinity’s digital assets up-to-speed while also implementing new marketing and SEO processes to expand the company’s reach and impact.
We invite you to check out Affinity Energy’s new website by clicking here.
Affinity Energy’s new website projects its desired image—sophisticated, strategic, unique, as well as targeted messaging throughout. The company’s online presence is now perfectly aligned with their expansive offering of energy solutions that address their client’s objectives—and the site inspires confidence in the company’s abilities to deliver upon their promises.
Are you considering a website redesign for your company in 2022? We would welcome the opportunity to learn about your needs and goals. For more information about our process, abilities, and expertise, reach out to Woland Web today.
