How Often Should I Redesign My Website?
When you launch a new business website, you naturally feel a sense of pride about it. Hopefully your new website looks sleek and modern, is easy to navigate, and provides your customers with a smooth experience.
At the time, it may seem impossible that you’d ever want to go back to square one. Nevertheless, it’s important to keep in mind that websites should be updated and even fully redesigned at regular intervals, ensuring they remain robust and high performing.
In fact, we generally recommend that businesses redesign their websites every two or three years. Your mileage may vary, of course, but it’s wise to adopt a mindset of ongoing website review and revision.
Why Do You Need to Redesign Your Website?
What makes regular website redesign so necessary, you might ask? Simply put, it’s important to ensure a website that is well-positioned in the digital landscape, able to make a strong first impression on visitors and potential customers. And that digital landscape is changing all the time, thanks to a range of factors:
- Changes to the search engine algorithms, requiring an SEO tune-up.
- Shifts in consumer behaviors and expectations.
- Advances in website technology.
- Changes within your industry or among your competitors.
For these and numerous other reasons, it’s wise to redesign your website on a regular basis, maintaining its competitive edge.
Signs You Need to Redesign Your Website
While we would recommend two to three years as a basic benchmark, there are several specific indicators that your business website needs an overhaul.
Your Design is Badly Out of Date
Does your website look like a relic from the Clinton administration? If your site is still rocking Y2K vibes, it’s clearly well past time you plan a full redesign, bringing your business’ online presence into the modern era.
Your Site Offers a Poor User Experience
User experience is one of the most critical aspects of any business website. If your site makes it too challenging for visitors to find the information they seek, you may wish to redesign for something easier and more intuitive.
Your Site Has a Sluggish Performance
For your site to be fully effective, it needs to load pretty quickly. Even two or three seconds of lag time can result in lost traffic. Often, bad performance can only be addressed with a full-scale website redesign.
Your Site is Not Designed for Mobile Users
You should assume that well over half of your visitors will come to you via mobile device. If your site doesn’t look proper across all browser and device types, that’s a sure sign that you need a website redesign.
Schedule a Website Consultation with Woland Web
These are just a few of the reasons why you may want to develop a whole new business website. We’d love to help, and to ensure your business is well-positioned for traffic, conversions, and brand awareness. To schedule a website redesign meeting with our team, feel free to contact Woland Web at any time.
