Imagine planning an elaborate dinner party, preparing an extensive menu, decorating your home… and then feeling utterly deflated when none of your guests arrive. That’s how some business owners feel…
A good website can function as a 24/7 sales agent, educating potential customers about your products and services while ultimately guiding them toward a purchase. But of course, all of…
For years, marketers and SEOs have relied heavily on Google Analytics, a free platform that provides advanced data, tracking, and metrics regarding website and app performance. By logging into the…
Generally speaking, when consumers want information about a particular product, service, or place of business, there’s one spot they turn to: The Google search bar. Whether it’s someone driving through…
How effective is your business website? There are a number of different ways to answer this question. For example, you could evaluate your site on the merits of how well…
Every marketer, advertiser, and SEO professional understands the importance of a keyword list. Not only do keywords provide direction for online campaigns, but they also align with the customer journey,…
In years past, it was possible to explain SEO to a non-techie as essentially the relationship between “text” and “search.” However, jump forward a decade or so and there is…
In May of 2021, Google is set to roll out the Page Experience update as part of its ever-changing algorithm. As with any Google update, there are always questions about…
We were recently asked this question, “Does my local business need a website?” Our answer was a resounding “YES!” Why does my local business need a website? Imagine this scenario….
As we all know, Google is always evolving. Just last week they had another algorithm update! We were lucky enough to listen to a presentation directly from Google last month…
Why hire a website developer when I can build my site on Squarespace or Wix for “free”? Hiring a professional website developer to build your website is an investment for…
The future of voice search is here. Google has been focusing on building the best search engine over the past decade, and voice search is a main focus. An astonishing…
What are the best SEO practices in 2019? Search engine optimization (SEO) is defined as: the practice of increasing the quantity and quality of traffic to your website through organic…