A good business website accomplishes several things at once. It educates visitors about your company’s values, products, and services. It enhances your online visibility, providing the traction you need for lasting SEO success. It generates conversions, sending visitors deeper into the sales funnel. And it enhances your company’s reputation, offering social proof and other indicators of trust.
To accomplish these goals, your website must include several key components. Here’s a checklist for you to review, and to consider: Is your business website missing any critical factors?
What’s Your Website Missing?
1) Clear contact information.
As a rule of thumb, you’ll want to include easy-to-spot contact information on every page of your business website. You never know which page will convert your visitor, prompting them to pick up the phone or shoot you an email; as such, it’s vital to include contact details throughout your site.
2) Calls to action.
Along the same lines, each page of your site can play a role in pushing visitors deeper into the sales funnel. As such, you’ll want to ensure that every page has at least one clear call to action, instructing your visitors on the next steps they should take.
3) Meta data.
Back-end SEO data, including a meta description and a meta title, can help the search algorithms assess what your page is about, and how it should be categorized. As such, it can play an essential role in encouraging search engine users to click through to visit your site.
4) Mobile-friendly design.
When’s the last time you updated your website? If you’re still using a design from the mid-00s, you may have a site that’s not properly optimized for mobile devices. This compromises your user experience and may also jeopardize your SEO, so take the time to check site performance across various browser and device types.
5) A fast loading time.
Studies have shown that, if your site takes longer than three seconds to load, it causes your users to splinter off, trying their luck at competitor sites. Run some tests to ensure your site is performing promptly and effectively.
6) Email signups.
Your website and your email marketing campaign should work in harmony together. One way to make sure of this is to include plenty of ways for your website visitors to join the subscriber list. Appeal to those who may not be ready to make a purchase but are interested in staying up to date or receiving further information.
7) Social proof.
One way to earn the trust of potential buyers is to demonstrate that other people have used your product or service and been satisfied by the experience. Consider adding social proof to your website, whether that’s testimonials or a link to your Google Review snippets.
8) Valuable content.
Every page of your website should offer something of value to the end user, including information that speaks directly to the needs, goals, and pain points of your target audience. Ultimately, good content is make-or-break for engagement, search engine visibility, and conversions.
Equip Your Website with Everything it Needs
Time to add some missing ingredients to your business website? Our team is ready to help you develop a site that does everything you need it to. Contact Woland Web whenever you’re ready to schedule a consultation.
