A logo is often the smallest design element on your marketing checklist—yet it carries the heaviest load. In a split second, it must tell customers who you are, what you…
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One of the most critical aspects of marketing is knowing when the time is right for a rebrand. Even the strongest, most profitable brands need to shake things up from…
As a business owner, do you know when it is potentially time to consider a rebrand? And how do you know if your brand strategy needs a facelift or a…
Profitable and long-standing customer relationships are always built on trust—and that isn’t only true in face-to-face interactions, but key in digital connections. When a user visits your website, they want…
What is the difference between brand guidelines and brand identity? Every business no matter how big or small should know how to define their brand identity. The brand identity should…
