As a business owner, your website is central to your ability to attract quality clients and customers. Therefore, your website’s design is a key factor in ensuring your company is profitable and is sustained for the long term. In this blog, we will outline the 8 most important elements related to having a high-quality website.
Does Your Website Incorporate these Elements?
- User-Friendly Navigation: A visitor shouldn’t experience challenges or struggle to find their way around your site. Your website’s navigation must be user friendly, and all menu items should be easy to access, no matter the page a visitor is on. Take the time to make certain your website is based on a site map to create functionality and flow.
- Content is Still King: Your website’s content matters, not only so that the search engines know how to classify your business and the services you provide, but also to communicate the benefits and value you offer to your customers. Website content should be informative, well-written, persuasive, and free from grammatical errors and typos. After all, if your content is sloppy, what type of impression does that give to a prospective customer? And if you’re not a writer, that’s okay! Get in touch with our team to get professional copywriting help for your business.
- Cue the Visuals: By nature, people are visual creatures and judge how professional and trustworthy a business might be on the imagery used in conveying details about a service or product. For instance, would a prospective customer place more trust in a business that uses tired and generic stock images or in one that shows a behind-the-scenes glimpse into an office environment or features headshots of your team members? Of course, it’s the latter. Additionally, make sure that your website doesn’t go overboard with graphics, videos, and the like—display balance so a visitor doesn’t feel overwhelmed.
- Ensure Information is Accessible: Jumping off of #1, it’s important that your website is easy to navigate, while also realizing that not every user is going to invest time in looking at every page. Make sure key information, such as contact information, is placed on every page so you do not frustrate a visitor. If someone cannot find the information they are looking for quickly, they are likely to leave, and that means you just lost a potential customer.
- Encourage Interaction: A great website design will catch your visitors’ attention and inspire them to learn more about your business—and then contact you or take some other form of action. However, while you may be tempted to incorporate elements into your website design such as chat bots or other tools that encourage a user to engage, make sure these are used sparingly. The last thing you want to do is annoy a user.
- Mobile-Friendly Design: Take into consideration that your website needs to perform well on multiple platforms, including on desktops, laptops, tablets, and smartphones. This means that a website’s design needs to be formulated on a responsive template that has the capability of adapting to varied screen sizes. It might also need a mobile-only site that is used when your site is accessed by a non-desktop user.
- Effective Brand Representation: Your business’s website should effectively and efficiently represent your company’s brand image and make a visual connection between your logo, brick and mortar location, printed collateral, advertising, etc. A website that does this will offer memorability while also enhancing your business’s image and credibility. And if you aren’t a branding and graphic pro, our team can help with more than just your website design.
- SEO-Boosting Elements: Optimization for the search engines should be considered right from the beginning of designing your website, and this includes paying attention to all of the above factors as well as keyword usage, website speed, completed page tags and meta descriptions, and more. When looking to partner with a website design firm, make sure they understand SEO and how to appeal to the search engines, such as Google, Yahoo!, Bing, etc.
Of course, there are so many factors and elements that go into great website design, but ensuring that these 8 items are incorporated is a fantastic start. The team at Woland Web has deep experience in guaranteeing that our clients’ websites are comprehensive and well-thought-out—and we would love to have the chance to add you to our satisfied roster of happy customers. Reach out to our team today to schedule a consultation and rest easy knowing your website gets the job done. Contact us now.