As you consider your options for a new business website, one of the main choices you’ll need to make is whether to use an existing website template, or have a unique site built entirely from scratch.
Using templates can be faster, and it may also be a good option for businesses looking to create their own site in-house. With that said, the benefits of having a custom site created far outweigh the benefits of using a template. Allow us to share just a few of the reasons why.
The Benefits of Custom Website Creation
1) Get a website that’s completely unique.
The single best reason to opt for a custom website design is that it allows you total control over the final outcome. You can get a website that looks exactly as you want it to, without being fenced in by the inherent limitations of a preset template.
The upshot? You can ensure that your new website is completely aligned with the rest of your branding, fitting seamlessly with your business’ chosen aesthetic. And you can confirm that your website looks truly one-of-a-kind, as opposed to mimicking other, familiar websites.
2) Choosing a custom website makes it easy to keep your site up to date.
Websites need to be revised and updated on a semi-regular basis. You’ll need updated content, as well as revisions to reflect algorithmic changes, updates to your branding, and shifts in consumer behavior.
Working with a website development firm for a totally custom design usually leaves an easy way to update the website code on the back end, ensuring the site remains contemporary and fresh. By contrast, working with a pre-existing template can often limit your ability to make significant revisions over time.
3) Unique websites come with built-in scalability.
Along the same lines, getting a custom website means you can scale your design as your business grows, or as your marketing goals change. In fact, with a custom site, there’s nothing to stop you from contacting your website development team every month or two, requesting new features or pages to be added.
Simply put, unique website designs give you a lot of control: Control over how the site is managed, how it’s updated, and how it’s scaled.
4) Custom websites come with quality assurance.
Something else to keep in mind is that premade websites aren’t tested on your company’s unique server or equipment. So, while they may work great on your designer’s server, they may ultimately present some issues that are difficult to troubleshoot.
When your website design team builds a new site just for you, they can ensure it looks and functions appropriately, from the very start of the process.
5) Custom sites can be made with your marketing goals in mind.
Ultimately, your business website shouldn’t be built in a vacuum. Instead, it should be made within the broader context of your digital marketing goals.
A custom website can be made with those goals in mind, including things like organic SEO that’s built into the foundation of the site itself. That’s not really possible when you use a preset website template.
Get a Custom Website from Woland Web
Ultimately, the best way to ensure a high-quality, fully functional website, aligned with your business needs and marketing goals, is to have it built from scratch.
That’s where we come in. At Woland Web, we take pride in our robust, original website designs, made with digital marketing concerns in mind. We’d love to tell you more about our website design expertise. Contact us at your convenience.
