We asked several business owners the same question: “What is a landing page?” and we received 3 different answers. Wikipedia defines it in online marketing terms as: “sometimes known as a “lead capture page”, “static page”, or a “destination page”, [it]is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement”. One of the business owners described a landing page as the “home page of a website”. Both of these are true, and landing pages can be used for many different reasons on a website.
We will break down the top 3 steps to create a killer landing page for your business below.
You only have 1 chance to make a good first impression.
Your business landing page is no exception. Think of your page as the first impression of your website. Does it accurately describe your business? Is it branded? Appealing to the user? Take a moment to define the goal of each page of your website. The home page is where most users will land organically, so be sure this page is a true representation of your business. Think of the journey you want your customer to take on your website and make the first step easy to understand on your home page. If you are creating a landing page to go along with a PPC campaign, be sure the offer you have advertised matches the landing page. This will keep your bounce rate low which will help the performance of your website in Google.
Design is key.
Design is key to a killer landing page that converts visitors to leads to customers. Make the landing page all about the visitor. What can your business do to help them solve the problem they came to your website for in the first place? Testimonials are nice and telling your company story is great, but customers want to know if you can help them solve their issue quickly, so make the focus all about them. Create a simple, landing page that has a clear Call to Action (CTA) on the page to gather information. A landing page shouldn’t be cluttered and shouldn’t have all text. Can pictures tell your story? Do you have a nice video to share? These are all key to a landing page that converts.
Responsive design matters.
Is your website responsive? Over half of the website visits that will land on your site will be from a mobile device and the number continues to grow every year. Now is the time to be sure your entire website is responsive to all devices. Read more about responsive web design and why it is so important in a previous blog post here. Make it just as easy to fill out a lead capture form from a mobile device as it is from a computer.
Are your landing pages performing as you would like? Do you want a fresh pair of eyes to look them over? Fill out the form below and someone from our team will be in touch.