Blogging has been around for decades now, yet many business owners still operate under some very basic misunderstandings about what it is and why it matters. A blog isn’t merely…
Serving up hospitality recruiting solutions in Charlotte, North Carolina, 86 Staffing found themselves in a bit of a proverbial pickle in 2022. When they were told that their marketing agency…
The terms web copy and web content are often used interchangeably. In reality, there are some subtle yet significant distinctions between the two terms. These are distinctions that anyone in…
Archetype Investments, based in Charlotte, North Carolina, is a private equity group that focuses on the strategic acquisition and new development of land, retail, and multi-family properties throughout the Carolinas….
One of the most critical aspects of marketing is knowing when the time is right for a rebrand. Even the strongest, most profitable brands need to shake things up from…
As you consider your options for a new business website, one of the main choices you’ll need to make is whether to use an existing website template, or have a…
Web design trends are constantly changing, keeping pace with technological advancements as well as shifts in consumer preference. As you consider a redesign for your own business website, it’s wise…
Remedics Restoration, based in Pineville, North Carolina, and with an office in Greenville, South Carolina, offers 24/7 restoration services and has the capability of responding to home and business owners…
When you envision people accessing your business website, do you typically imagine people sitting at a desktop computer? If so, you may have some false impressions about exactly how your…
Horizon Roofing & Restoration, based in Charlotte, NC, specializes in commercial and residential roofing, roof repairs, insurance restoration, insurance claims, siding, gutters, interior and exterior painting, and much more. The…
People are hungry for good content, and you have it right there in your latest blog. So why aren’t more people reading it? Maybe they would if they could find…
Recognized as a logistics powerhouse for branded products, Bluemark has experience working with major companies, including Walmart, Cedars Sinai, Shipt, MGM, and Uber Eats. The organization offers integrated solutions that…
How effective is your business website? There are a number of different ways to answer this question. For example, you could evaluate your site on the merits of how well…
The world of web design is constantly evolving—and new and better methods are always emerging as technology changes, improves, and becomes increasingly complex. User experience, after all, is important, not…
What’s the purpose of good website design? Ideally, your website should be your best sales rep, bringing your business new leads. To do this, it should be optimized for maximum…
With over 40 years of business history, CELCO Lighting got its start well before the digital age that we are living in today. Based in Eastern Tennessee, the organization was…
For years, marketing and SEO professionals have urged business owners to set up a profile on Google My Business. After all, GMB is a completely free platform provided by Google,…
A well-known business communication and branding expert, international keynote speaker, and individual and team communication and sales coach, Glenn Michael Milliet entered the past year knowing that his website and…
Every marketer, advertiser, and SEO professional understands the importance of a keyword list. Not only do keywords provide direction for online campaigns, but they also align with the customer journey,…